Licensed sportsbook — First-time deposits
8,500+
First-time deposits
90-day campaign
27%
Registration to FTD
Target was 20%
1.8x
D30 ROAS
On net gaming revenue
<1.5%
Rejected events
MMP-verified
Browse by vertical
Nine verticals.
One result each.
Client names stay private. Ask for the full write-up and we'll share the details one-to-one.
Casual puzzle game — Payer acquisition
1.2M
Installs
120-day campaign
$1.85
Blended CPI
iOS and Android
42%
D1 retention
Above category median
14%
D7 ROAS
Target was 10%
Digital bank — KYC-verified accounts
46,000+
KYC-verified accounts
6-month programme
38%
Install to KYC
Up from 22% at launch
−31%
Cost per KYC
Month 1 vs month 6
61%
First transaction
Within 7 days of KYC
Fashion marketplace — First orders
19,000+
First orders
Ramadan to White Friday
3.6x
ROAS
On first-order revenue
$58
Average order value
Up 14% on baseline
9.4%
Cart recovery rate
Retargeting segment
Crypto exchange — Funded accounts
14,000+
Funded accounts
75-day campaign
33%
Sign-up to funded
Typical range 15–25%
$62
Cost per funded account
Target was $75
<2%
Fraud and duplicates
After pre-bid filtering
VPN app — Trial-to-paid subscriptions
62,000
Trial starts
90-day campaign
31%
Trial to paid
Annual plans included
$9.80
Cost per trial
Blended Tier 1
1.4x
D60 ROAS
On subscription revenue
Fitness app — New Year subscriptions
9,200+
Paid subscriptions
January to March
24%
Install to trial
New Year peak
$38
Cost per subscriber
Target was $45
58%
Month-2 renewal
Monthly and annual plans
Travel eSIM — Data plan purchases
15,000+
Verified purchases
60-day campaign
92%
CRM match rate
Purchases matched to orders
2.6%
Refund rate
Target was under 5%
3.1x
ROAS
Blended across 4 GEOs
Test-prep platform — Enrolment leads
28,000+
Validated leads
Admissions season
71%
Contact rate
Phone-verified leads
6.5%
Lead to enrolment
Up from 4.1%
−24%
Cost per enrolment
Over 4 months
How we count results
Measured where you measure
Every figure comes from the client's MMP or CRM, not from ad platform dashboards.
Net of rejections
Fraudulent, duplicate and rejected events are removed before a result is reported.
Shared with permission
Client names and full data are shared one-to-one, with the client's approval.
Full case studies
Request the
full story.
Tell us which vertical you're interested in and we'll send the full write-up to your work email.
- The event we were paid on and how it was tracked
- Source mix across DSPs and direct partners
- Creative concepts that won, and the ones that didn't
- Week-by-week results and how the campaign scaled