What happens, and what you get
Brief
We agree the target event, payout, markets and quality rules. You get a written campaign plan.
Build
Tracking is tested end to end in your MMP, creative is produced and sources are selected.
Launch
A controlled test budget goes live across a mix of sources and creative concepts.
Optimise
Daily changes to bids, sources and creative, based on post-install quality.
Scale
Budget moves to what pays, and proven setups expand to new geos and channels.
We filter before you pay
- Pre-bid filtering against known fraudulent devices and sources
- Click-to-install time analysis to catch click injection
- IP, device and behaviour anomaly detection
- Post-install event checks for bot-like patterns
- Automatic blocking of sources that breach agreed thresholds
You see everything we see
- Source-level and creative-level reporting
- A daily performance dashboard
- Weekly reviews with clear notes on what changed and why
- Monthly strategy sessions on scale, new markets and new channels
- Invoices that match your MMP data
The people behind your campaign
Account manager
Your single point of contact, owning goals, reporting and communication.
Media buyer
Runs daily optimisation across DSPs and direct partners.
Creative strategist
Plans concepts and variants and reads the test results.
Data analyst
Watches quality, fraud signals and cohort performance.
Results so far
Working together
How often will we hear from you?
Daily dashboards, a weekly review call or written update, and a monthly strategy session. You can reach your account manager any time.
Who owns the creative and the data?
You do. Creative produced for your campaigns and your performance data belong to you.
Can we pause or change budgets at short notice?
Yes. Budgets, caps and geos can be changed quickly; we just ask for notice on large changes so partners can adjust.