iGaming
Sportsbook, casino and fantasy apps in regulated markets.
The challenge · High competition for depositors, strict local regulation and fast-moving event calendars.
Our approach · Licensed geos only, compliant creative, event-timed bursts around major fixtures, optimisation to first-time deposit and repeat deposits.
Gaming
Casual, mid-core and hyper-casual mobile games.
The challenge · Rising install costs and payers hidden among millions of free players.
Our approach · Playable-led creative testing, ROAS bidding on in-app purchase and ad revenue, rewarded placements for qualified players.
Finance & fintech
Neobanks, lending, trading and payment apps.
The challenge · Expensive KYC drop-off and strict advertising rules.
Our approach · Funnel-aware bidding on KYC completion and first transaction, compliant messaging, retargeting for abandoned onboarding.
E-commerce
Marketplaces, D2C brands and shopping apps.
The challenge · Thin margins and a first purchase that's hard to win.
Our approach · Catalogue-led creative, CPS deals, cart recovery retargeting and seasonal scaling around sale events.
Crypto & Web3
Exchanges, wallets and Web3 apps.
The challenge · Volatile demand, platform restrictions and high fraud pressure.
Our approach · Approved inventory only, strict fraud screening, optimisation to verified account and first trade or deposit.
Utility & VPN
VPNs, cleaners, security and productivity apps.
The challenge · Huge install volume but low conversion to paid plans.
Our approach · Global CPI scale paired with trial-to-paid optimisation and win-back campaigns for lapsed subscribers.
Health & lifestyle
Fitness, wellness, dating and lifestyle apps.
The challenge · Subscriptions churn quickly and messaging must be sensitive.
Our approach · Value-led creative, trial-to-subscription optimisation and re-engagement timed to user goals.
Travel
OTAs, airlines, hotels and mobility apps.
The challenge · Long decision cycles and highly seasonal demand.
Our approach · Route and destination-led creative, CPS on bookings, DOOH and CTV for peak seasons, retargeting on searches.
Education
Edtech apps, online courses and test prep.
The challenge · Lead quality varies widely and enrolment takes time.
Our approach · Validated CPL with intent questions, app-to-web journeys and nurture retargeting through the enrolment window.
Compliance is part of the plan
- We only run in markets where your licence allows it
- Creative is reviewed against local advertising rules before launch
- Age gating and audience exclusions are applied at source
- Inventory is limited to partners approved for your category